XB271HU Burning image right out of the box

Upon receiving this monitor I plugged it in and it already looked funny from the start. When the white predator logo displayed on the back background it looked artifacted. When I saw my desktop everything was extremely washed out. I gave it the benefit of the doubt and figured there were some out of the box calibrations. I have messed with the color profile substantially to try and get the color right and it's just way off. while calibrating the monitor I noticed I could see the desktop image behind my chrome window. The picture is burning into the screen such a considerable amount that when I move any window I have open it looks transparent because of how the image burned in. I have tried resetting the monitor by unplugging the power and DP then plugging in just the power cable and holding the power button for 10 seconds. Is there a fix for this? The first picture is what newegg looks like open on the monitor (to the right) the left is a $100 Samsung monitor. The second picture is what my startup screen for the monitor looks like.