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ConceptD notebooks were part of the «Свобода Быть Собой» (Freedom to be yourself) photo exhibition in Russia, a project that depicts actresses as they are in their day-to-day life and aims to reject the embellished version of reality found on social media. Acer partnered with the independent photographer Mikhail Ryzhov, who currently uses ConceptD for his creative work. 5 young Russian actresses took part in the project which reflects the personality and natural beauty of each model.
ConceptD laptops were turned into pieces of art at the exhibition. This approach fits perfectly into the notion of ConceptD laptops, monitors and PCs: the image on the screen looks as close as possible to reality. Many photos of the exhibition were presented on ConceptD laptops screens.
A reflection of modern trends that are increasingly moving away from strict canons of beauty in favor of self-acceptance and natural beauty, the exhibition is populated with images that aim to reflect life as it really is. This approach fits perfectly into the spirit of ConceptD: engineers paid great attention to developing laptops and monitors which allow for color-reproduction that is as close-to-life as possible. The exhibition is proof that Acer’s engineers succeeded.