AOPEN Upgrades McDonald’s Drive-Throughs restaurants in the UK

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In 2019, McDonald’s decided to take another step towards digitization by installing interactive menu boards at its drive-through restaurants in the UK.

In 2020, they decided to further enhance their drive-through solution with AOPEN’s DEX5550, a powerful media engine that is capable of harnessing machine learning technology. The solution will enable boards to display interactive menus that change depending on factors like the weather, which day it is, which menu items are popular or, eventually, past purchases associated with a particular license plate. It also offers reliable 24/7 performance.